Race Names Official Media Sponsors: Cruising World & Sailing World
Based in the race's homeport, the two publications have produced the official program and provided other direct support for the "Thrash to the Onion Patch" since 2002.
NEWPORT, RI (April 26, 2021)—The Bermuda Race Organizing Committee (BROC) has named Cruising World and Sailing World as Official Media Sponsors for the 2022 edition of the Newport Bermuda Race.
The magazines will design and produce the official Bermuda Race program, publicize the race through their print and digital channels, and support sponsorship sales efforts. Together, Cruising World and Sailing World reach the largest audience of passionate sailors in the world–over a million a month—through their magazines, websites, e-newsletters and social media channels.
“We are extremely pleased to welcome Cruising World and Sailing World back as members of the sponsor family for the 52nd Bermuda Race,” said BROC Chairman Somers Kempe. “Their support since 2002 in the production of our Race Program has helped us deliver essential information, inspiration, and entertainment to competitors and members of the Race's extended community in a world-class publication that reflects our world-class ocean race.”
“We’re proud to again partner with and support the historic Newport Bermuda Race,” said Sally Helme, Publisher of both Cruising World and Sailing World. “This is one of the pre-eminent ocean races in the world, a bucket list event for sailors everywhere. We have enormous respect for the Bermuda Race’s commitment to safety, seamanship and sportsmanship, which is renowned worldwide.”
Sailing World and Cruising World are sister media brands dedicated to serving racing and cruising sailors, respectively, and are natural partners to the race. Founded in 1962, Sailing World is North America’s oldest sailing magazine and the only one focused wholly on competitive sailing. Cruising World has been a champion of bluewater adventure and safety for decades, including playing a key promotional role as the Cruising Club of America and US Sailing were developing safety-at-sea training as a standard offshore practice for cruisers and racers. Today, cruising enthusiasts can find a wealth of information about coastal and bluewater voyaging throughout Cruising World’s print, digital and social channels.
About Sailing World and Cruising World:
Cruising World is the sailing enthusiast’s passport to exploring the world’s coastlines and oceans while voyaging under sail. Its contributors inspire and entertain through stories, pictures and videos that underscore the beauty and adventure of sailing, while providing instruction on the disciplines of seamanship, navigation and boat handling. The Cruising World community is made up of experienced, committed sailors and boat owners. Cruising World’s mission is to nurture their dreams with practical how-to information and stirring real-life adventure features. For more information, visit cruisingworld.com.
Sailing World connects the community of racing sailors through words, images and shared experiences. Across many mediums, it explores the sailor’s passion and showcases the lifestyle, destinations and technology. It links knowledge-hungry participants to the sport’s top experts, providing unrivaled instructional content. For more information, visit sailingworld.com.
For more, contact [email protected]
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